packs banner
Client: 100 Emoji Ltd
Role: UI • UX • Illustration
Platform: Web • Android • IOS
Packs is a multiplayer competitive pattern matching game for mobile, inspired by the card game Set.

Alongside the developer and designer, I constructed wireframes, focusing on onboarding and intergrating payments. I illustrated the app and the marketing assets.

packs game screens packs wireframes
App design

Because Packs is a particularly difficult game, the hardest challenge was constructing an onboarding flow which made the player feel capable of learning it.

While designing, we were aware of dark patterns and aimed to create a compelling game free of addictive, manipulative loops. Instead, players can purchase skins, swapping out card symbols. This keeps the game fresh and gives the player more control over the difficulty.

packs wireframes
Play web version